About Cooper Norman Wealth

Wealth advice built around how Idaho actually works.

The right time to talk about wealth is often the day after the business is built. Cooper Norman Wealth is here to make that conversation simple.

Cooper Norman Wealth advisor in a couple's financial planning meeting with Idaho mountain view.
Our Why

We do what the books couldn't.
Take the longer view.

Cooper Norman exists because Idaho business owners deserve advisors who understand both the tax filing and the family balance sheet. Cooper Norman Wealth is the natural extension, the same coordinated team, the same trust, applied to the years after the business is built.

What We Believe

Four convictions that shape every recommendation.

These aren't taglines. They're the filters every Cooper Norman Wealth advisor runs every recommendation through, every quarter.


01

Tax first.

After-tax outcomes come first. Tax considerations are the foundation, not an afterthought.


02

Coordinated.

The CPA, the wealth advisor, and the estate planner sit at one table. Always.


03

Patient.

Wealth planning is a long-horizon discipline. We build plans meant to hold up over time.


04

Idaho.

Local context. Local relationships. Local accountability. Wealth advice that speaks the way Idaho business owners speak.

Leadership

Real people, named, not a form to fill out.

Cooper Norman Wealth is staffed by advisors who work inside the Cooper Norman platform. Every engagement starts with a named handoff from the CPA team you already know.

Eric Story, CPA, CITP, PFS, Partner and Chief Compliance Officer at Cooper Norman Wealth, meeting with retired Idaho clients.
Joey Maddux, CFP®, CPA, Financial Advisor and Tax Manager at Cooper Norman Wealth.

Every Cooper Norman Wealth engagement starts with an introduction to a named advisor, often alongside your CPA team.

Meet the Full Team
Nathan Rydalch, CLU, Wealth Advisor at Cooper Norman Wealth.